If you are serious about increasing profitability in your business, you should create a sales funnel for your business. This funnel is supposed to be the path that visitors follow and you get the chance to convert them into customers. A good sales funnel is a guarantee that you will make sales. On the other hand, a poor sales funnel wouldn’t convert visitors into customers. If you are thinking of converting leads into customers, you must have a good sales funnel in place.
Traditional sales strategies involved landing a customer on a sales page where they could choose to either buy or not while modern funnels aim to establish a connection between the sellers and the clients. Instead of leading people to a sales page, you will instead lead them to a squeeze page. Being the initial stage of the sales funnel, this page will help you gain contact with a potential client. Here, you may contact them over and over and they will end up buying your products for weeks, months, or even years down the road. Know the dotcom secrets here.
An opt-in form is a crucial part of the sales funnel since it allows you to provide a means through which your customers will leave their contact information. With this form, you will collect email addresses and other information needed to reach out to these potential buyers with the intent of making them customers. You must include promises or free gifts in order to attract people to leave their information. If you own a website with cooking equipment, one freebie you can provide is a recipe booklet. You need to make sure that you are providing a freebie that is related to the kind of products you are selling. Visit this website http://itlaw.wikia.com/wiki/E-commerce_site about online marketing.
Visitors will appreciate your free gift and remain hooked for more information from you. This is only possible if you give a good gift in the first place. Otherwise, you will end up losing all of them. It is also important to keep emails short, relevant, and less frequent. Unless you focus on creating a good relationship, your email will be marked as spam. Read the expert secrets here!
Your visitors don’t need to purchase products instantly once you have them in the funnel. The only thing you need to know is how to provide them with relevant material that they will definitely love. Once you provide a free product, make sure to include a complimentary product that you are selling. This is the best way to improve your conversion percentage.
When your clients fail to purchase on the first offer, there is no need to worry. They are there for a longer time and will definitely read your next mail. Just ensure to send them offers once in a while and they will convert. If you are to win these buyer’s loyalty, you need to provide them with after-sale services that will make them appreciate your products and services.